The Ford Focus has proven itself a real hit for mega car company Ford. I’m not much of a car fan; there was a time when I fancied a fast car but these days I’m more one for low costs all round. From what I can tell, Ford has been enjoying a boom over the last 10+ years. Don’t get me wrong, for as long as I can remember, Ford’s been in the picture. Family and friends, they’ve all owned various makes and models of Ford and continue to do so. When I was a nipper my friend’s dad owned a Ford Cortina XR6, also known as the Interceptor. At the time in the early 80s this car was a beast of note! I guess that what I’m really trying to say is that Ford has always produced cars that have defined an era or some part of one’s life. It’s also created cars for the ages; the Mustang being a prime example. The Focus, it seems, will also go down in the archives of motoring as one of Ford’s great achievements.
Originally introduced in 1998, this car has only gone from strength to strength, hitting a solid stride in 2005 when Ford unleashed its Focus ST model. This version produced 168kw, could go from 0 to 100km in just over 6 seconds, had a top speed of 245km and was powered a 2.5 litre turbo-charged 5 cylinder motor. Quite plainly put, this car was a tiger. Once Ford raised the bar with the Focus ST, they knew they had set a new standard and one that needed to be maintained. Every subsequent release of the Focus ST has showcased Ford’s consistency in refining a product that works and whereby improving upon it each time. The current Focus ST looks stunning, aggressive and is appropriately fast. Now word has emerged that the new one will come from Ford’s plant in China and will sport some pretty nifty tech.
From China With Love
Ford’s latest Focus line will come from the giant motor company’s plant in China and with it some really cool tech features. Ford has already proven its love of tech by instilling its last few models with great features and it looks set to continue and improve upon the line. The new Focus will have the Co-Pilot360 System, a driver assist program that won’t put the car on autopilot, but looks set to move into that direction. Features of this driver assist program includes things like automatic forward emergency braking, lane-keep assist and blind-spot monitoring. I think it’s great that we’re moving towards a more automated way of driving. This should be the case. The driver should have as little to do with the actual driving process as possible, because here’s the thing; driving is the one form of transport that’s not fully regulated. Yes, you pass a rigorous test and you get a license, but the onus and the responsibly of the operating procedure as well staying within the lawful confines of the road rests on your shoulders. It’s not an automated procedure like the rail system or a slots game and at its best is controlled chaos.
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Ford looks like it’s on its way to change this and while it’s not on the level of Tesla, it’s swimming in the same direction. If Ford, once thought of as the people’s car, starts implementing such changes, then it’s only a matter of time before more car manufacturer’s start doing it also. Over time the technology will become more common and thus more affordable and that’s good news for everyone. For now we have Tesla, some notable others and Ford’s pioneering technology to rely on. Ford’s CoPilot360 works off a series of cameras and a satellite link to offer things like evasive steering and post-crash braking. It also relies on a radar system of sorts to keep track of pedestrians.
Ford’s not the first and they’re not going to be the last. In fact, in taking the company in this direction, Ford is attempting to join the ranks of other rival car companies like Mercedes Benz, Nissan and Cadillac. I’d love a future of fully automated cars. Driving will be safer and it also means that we as people can get more done in our daily commutes. Suddenly we can answer emails, do last minute preparations for a meeting, play casino games on our phones – maybe even win something on the way to work! The point I’m trying to make is that automated driving is a step in the right direction, just as electrical cars are a step in the right direction.